My Own Audience Profile

GENERAL AUDIENCE DATA:

•   Audience's knowledge of the subject matter (none, fair,     high and expert etc) – Fair
•   Audiences main question about the subject – Are they     worth listening to?
•   Main action this product should make the audience           take is – Listen to the bands recommended, continue       to purchase the magazine

DEMOGRAPHICS:

•  Age – 16-40
•  Gender – Male and Female
•  Marital Status – Dominated singles
•  Children – Majority no
•  Ethnicity – Mainly white
•  Income Group – Middle class
•  Location – England
•  Preferred Mode of Communication – Internet, phone.
•  Internet Access (Computer etc) – Yes

PSYCHOGRAPHICS:

•    Hobbies – Music, gigs, festivals.
•    Primary Leisure Activates -
•   Preferences (e.g. band preferences/music preferences – Rock, Alternative, Indie rock.
•   Favourite sources of information (e.g. magazines etc.) – Internet, magazines

PURCHASING HABITS:

•    Level of control over buying habits – High
•    Purchased similar products in the past – Yes (Kerrang etc.)
•    Things/subjects that may affect the audience’s opinion of the product – Online reviews, bad publicity.
•    What barriers may change the audiences adoption of the product – Bands that are not relevant to the reader, bad publicity.