Profiles

 Social group: A social group is two or more people who interact with one another and have the same characteristics or interests.

https://en.wikipedia.org/wiki/Social_group

For example; the genre of Rock music

• ·        Leather/ denim jackets
• ·        Black/ dark colours
• ·        Long hair (usually dark or coloured)
• ·        Smoking
• ·        Mainly made of a white demographic
• ·        Made predominately of the age group of 16-40

Publishing House: BAUER Media

Kerrang Magazines reader profile;

• ·        15-24-year-old readers (60% male and 40% female)
• ·        On average the Kerrang reader will buy approximately       31 albums per year.
•          Mostly made from a ABC1 physiographic. 
• ·        Median age: 19

Q Magazines reader profile;

• ABC1 profile is of 72%.
•  Median age of 32
• Male is 70% and Female is 30%.

Q generally has a younger audience

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